AdWatch
Anonymous billboard audience measurement
A camera under a billboard counts the people who walk past. For each of them it determines whether they looked at the ad and for how long.
How it works
The camera is mounted under the billboard and faces the people walking past. Software on the device finds each person in the image and follows them for as long as they are in view. It evaluates whether the person's face is turned toward the ad and how long it stays that way.
Privacy
Camera images are processed only in the device's memory. They are never saved and never sent anywhere.
AdWatch stores no faces and does not recognise people who come back. Only anonymous aggregated data leaves the device.
Contact
If you would like to know more about AdWatch, write to us at info@ai-eye.eu